July 8th, the animated film "big fish," the national release. One knows that ID is called the "bird of the Mustard" people go to see the midnight. He was going to shoot a film. Because according to his own statement, he used to be the film production company, the other side of the staff, the film is more than ten seconds of his paintings.

 

He didn't do it at last.

 

He wrote in the know: "unfortunately, a good resource exhausted integration for a bad script."

 

If only to see the box office performance, "big fish," the performance is quite good. According to statistics released on the first day, the cat's eye at the box office, "fish - Begonia" reached 73 million 620 thousand at the box office, creating a domestic animation movie box office records on the first day, the attendance is for the first time with the film. The first week at the box office at the end of 230 million, second only to "Kung Fu Panda 3", in the mainland release of the animated film ranked second.

 

But the film's reputation caused a huge controversy. This department is currently in the watercress 6.6 score more than the film triggered a discussion, also caused considerable resentment of people. The bean about the film in a discussion, "Why are you so harsh to the fish Begonia questions got more than 60 answer -- they generally represent the major social networking sites in several major criticism: for the so-called domestic animation" feelings of speculation, the hero and the story of the world set the concept of disappointing, and the dispute about the so-called "12 years" itself.

 

And the film director beam spin representation in responding to these criticisms: "some people think this is a good Green Tea story, some people think this is a spare tire legendary story, is said to have the idea that love triangle. But Zhang Chun and I don't think so, we think this is a guardian of the story, never thought of a love story."

 

To explain this in the end is how a story, which may be and Liang Xuan, Zhang Chun's psychological preparation does not match. In the film, "curiosity daily" interviewed two core creators, they almost did not show the script itself is referring to hesitate, making, spin beam said, "after all the above techniques, we do not have so much money and time to do a more detailed".

 

However, good or bad, almost no one questioned the soundtrack and screen production. Both the beam rotation, Zhang Chun, or "the other day" the investment side of the light, may have thought about how to respond to a spent 12 years in the domestic animation film is what ", after all, in the film making process before the discussion on this issue outside the core is it consumes long and tortuous the. But now the situation is unexpected: exquisite picture and soundtrack and failed to make up for the thin story of the disappointment.

 

As the "bird Chuan Mustard" in the knowledge of the post write another sentence, "one of the people looking forward to the embarrassment of the film. A delicate piece of rotten."

 

Twelve years of "big fish"

 

Two thousand and four

 

Liang Xuan and Zhang Chun Flash animation "big sea", from the Tsinghua University

 

Two thousand and five

 

Liang Xuan and Zhang Chun founded the other side of the day

 

Two thousand and seven

 

Access to LIAN $250 thousand investment strategy

 

Two thousand and eight

 

Production of "big fish" short film

 

Two thousand and nine

 

Complete sample and competition

 

Two thousand and ten

 

The sample fragment outflow, this is also a lot of people first met the "big fish" - Begonia

 

Two thousand and eleven

 

And Shanghai cooperation in the end, the other side of the transition to do online games, in order to fail

 

Two thousand and twelve

 

Zhang Chun once left the other side of the sky, after the return

 

In 2013

 

Launched to raise public, to get light investment

 

By the end of 2013

 

Japanese composer Kiyoshi Yoshida began making music

 

In 2014

 

South Korea production company Mir Studio to join the film began to produce medium

 

By the end of 2014

 

The release of "ten years a" micro-blog is declared to be a misunderstanding, provoke outrage

 

By the end of 2015

 

Screen painting completed, into the post production

 

2016

 

In July 8th, the film was officially released.

 

"Big fish," the most criticized the Begonia in 12 years". This concept of time and even infected with a lot of the audience did not follow it, virtually also amplified the expectations of the film.

 

The definition of "12 years" comes from the date of the Flash animation, which is called "the big sea" by Liang Xuan and Zhang Chun. In 2004, was still attending Tsinghua University and Zhang Chun participated in a spin beam email commercial competition 263 organized by the animation, widely acclaimed, two people in the school, founded the other side day culture. The first three years after dropping out of the beam rotation and Zhang Chundou in the commercial animation advertising way "to feed themselves, they run a BOBO& called TOTO adorable brands, but not to focus on this matter.

 

In 2008, the other day get LIAN source of investment strategy, "big fish," Begonia began making progress, it is also at that time, the other day officially announced the "big fish," to be in the form of a full-length movie.However, the short film and the real film are two things. Liang Xuan and Zhang Chun according to the experience of the estimated 90 minute feature length production will cost $30 million, 5 million yuan. In 2010, the Shanghai and uyang media (investment company once pleasant goat) willingness to invest. But the two sides talk is not smooth, because the Shanghai hope and Zhang Chun consider the younger beam spin taste. At that time, the pleasant goat and grey wolf "TV series has been broadcast in many TV stations for more than 4 years. The beginning of 2009, "bullish" and "tiger" two big movie respectively achieved 90 million and 130 million box office success. About a year later, with the Shanghai reform, it will settle a matter by leaving it unsettled.

 

At that time, almost all of the adult to the pursuit of the animation team, are faced with financing problems. "The return" director Tian Xiaopeng had once said, in the remake of the movie 8 years, half the time is looking for investment failure. The "Dragon Valley: Dawn Jones" (released in 2014, 57 million 400 thousand at the box office) executive director Gao song also said: "early animation almost all on the work, then commercial to support their own dreams. At that time many animation people don't get paid, the money and then feeding on the animated film."

 

May be compared to other people, "big fish," the final solution to the problem is also a lot of smooth - as has been the concern of the general audience. August 2013, Liang Xuan in the roll call time for the big fish, Chinese flowering crab project launched all the chips, eventually raised to 1 million 580 thousand of the funds, breaking the record of the time to raise public. Many investors have noticed this project, and to the other side of the extended olive branch.

 

The other side of the final choice of the light, and before this and LIAN policy source to lift the contract.

 

In an interview with "curiosity", "big fish," the total producer of easy to think that the "other side of the day" of the investment represents the light into the animation industry's determination. The company decided to do low-cost animation, but also not involved in 3D animation can not be estimated budget making, therefore, was little known in the market, "" big fish Begonia become a relatively ideal investment object.

 

Ray wants to create a new profit point outside of a real life movie. In April 2013, "crazy primitive man" harvest close to 400 million box office. And in 2011, the "Kung Fu Panda 2" at the box office has more than 600 million. The animation looks worth trying.

 

The investment of this transaction is 30 million yuan, the film production time from the beginning of the second half of 2013, all funds from the light. That is, although there are 12 years of the slogan, big fish, the actual production time of 3 years - in accordance with the industry's average time to make an animated film, this is not a long". In Europe and the United States and Japan, the average production of an animated film market for 3 to 5 years.

 

If the "big fish" - Begonia as preparations for the time conversion cost, the production team is not mature, it is a "not long" production period -- from the production perspective, it follows the conventional division process of animation industry, creative self production, production outsourcing, music production link outsourcing.

 

One of the mistakes of the big fish is that it's too much emphasis on time to promote yourself.

 

Almost every interview, Liang Xuan always stressed that this story from his one dream. In the "big fish" in the publicity, almost always "dream" and "feelings"". The dream has many meanings here, this is the first spin beam and Zhang Chun two people spent a long time -- twelve years, according to the propaganda, to complete the work, "dream" means that this is the craftsman polished boutique; secondly, according to the beam rotation before saying, Chinese animation has been thirty years never had good works the "big fish", so the China Begonia sustenance animation dream. This dream, for twelve years, is also printed on the official poster "to your twelve years of about" a few words.

 

In fact, the time was once the other side of the most uncertain things.

 

2007, in 2008 to get the first sum of money, we went to do a 20 minute production, it is calculated that the film has seventy or eighty minutes left, 80 minutes or so. This workload, we probably estimate it will take two years to complete the production. But because we have many uncontrollable factors, such as your release schedule is not a very strong schedule? At that time the release schedule did not set. Also, we need to do more in the late work?" "Curiosity daily" said Zhang Chun.

 

The role of light is to help coordinate the production cycle. "I think we should control is early, because the most important for a cartoon, such as script, art, set, camera, which for a cartoon is the soul for the mid, in fact as long as found good team, through continuous modification, can be completed this. So then we reached the agreement is pre control in their own hands, and then to the middle of the outsourcing to produce." Yi Qiao said.

 

According to the beam spin argument, the first draft in 2009 has been completed, after several repeated changes, because the script is endless, it can always be better". However, Yi Qiao on the "curiosity" of the statement has access to the director.Yi Qiao believes that in 2013 when the light of investment, the big fish, also did not play the script, just think they have aesthetic, but also able to do this thing".

 

Including the script, including the early production determines the overall progress of the animation production. Beam rotation and Zhang Chun on the "curiosity daily" stressed that the early and mid "Overlay", but by the end of 2013, the mid officially began, which is determined by the Japanese composer Yoshida Jie ("through time to score time girl"). But in the whole process, the script is also constantly on the details of the changes, and ultimately completed in 2014. In the outside world without the confirmed rumors, because the process of chaos, rework, the big fish, the production was postponed. For this argument, Liang Xuan and Zhang Chun denied because of the lack of preparation for the early overthrow of the case, because the budget and manpower does not allow such a situation".

 

However, the decision to make a feature film, the other side of the 20 people do face a serious shortage of manpower, so they decided to invest in the light immediately after the start of recruitment. From the end of 2013 to early 2014, the other side of the day has been recruiting, related to each post. "Of course, in the end, did not move to the ideal person, I was to say that the script. In the middle of those who produce talent we have been very scarce, China is the middle production personnel have fault. Is the original part. In abroad, there is a Japanese original artist, you have to sit next to him in that position at least 10 years." Liang Xuan and Zhang Chundou repeatedly stressed the lack of talent.

 

In order to pursue the medium-term outsourcing production team "price", the other side smallpox, a lot of time, Chinese range relates to mainland, Japan and South Korea, determined by South Korea's Studio Mir took over, and completed by the end of 2015. The studio was responsible for the American Nickelodeon TV channel "Avatar" animation, has Hemeng factory cooperation animation series.

 

It was in 2015, "big fish" appeared to make all the waiting for the most intolerable thing.

 

By the end of 2014, micro-blog appeared on a poster, and with the copy: 2015.11.11. Ten years a." This is the Mir Studio to carry out the interim production of the time, naturally there will be no release of the possible.

 

In the interview, Yi Qiao stressed that this is a misunderstanding: "just say that in November 11th we must have an action, then the director what they think is at least at that time to send a, may want to set file at that time, a material, it made such a contract."

 

Liang Xuan this evaluation is: This is we do not care, if we are careful, it should not be so to deal with this thing, or to change a way to tell you."

 

But the fans clearly believe that they were fooled by the other side of the day. In November 2015 after a period of time, the social network from a variety of "big fish" and questioned the integrity and efficiency of Begonia team post, one of the most famous is known that "how to look at the" big fish "- Begonia bounced?"

 

April 18, 2016, light held a news conference to announce the "big fish" will be released in July 8th. This is the first time the team officially announced schedule. And, of course, they don't default.

 

If only from the perspective of industrial production, the other day encountered the problem is all not a skilled animation team to meet: the outsourcing production team to control ability, control ability and talent attraction, flow and control ability of project information publicity.

 

But from the end of the results of view, almost all of these problems are solved. The audience feeling in the picture of the beautiful, beautiful music, and even some voice also highlights. But there is a huge flaw: it does not match the story of the story of the show.

 

Beam rotation repeatedly stressed that the "big fish" - Begonia a dream from their own, even titles standard clearly played the slogan: welcome to our dreams.

 

If this is the case, the dream has let a lot of people down.

 

An unnamed animation writer on the "curiosity daily" pointed out that the story has many problems: character disorder, behavior motivation farfetched, narrative structure is loose, the story lacks empathy. According to the writer's speculation, this is likely because the production cycle is too long, too many variables, resulting in the final story scattered, and even some outdated.

 

"Out of date" may be a pertinent argument -- now, many people will not be touched by the feelings persist in wilfully and arbitrarily embarrassing it.

 

Although Liang Xuan avoided the "this is a love story" argument, but he can not avoid the problem of the female character set. The film, the actress appears to be self willed and the lack of overall outlook". In the post critic watercress ranked first, ID as a "conscious pariah" users run this movie is "he has seen the greatest love" lists "love a person, he is willing to make enemies with the world, even all the people in the village because of love and death." it is difficult to agree with at least 5 reasons. This post has been 6552 "useful", 1948 "useless" and 1380 replies.

 

Liang Xuan does not seem to think that his script has a problem, he said: "this story can be very deep, can be very shallow, see you are what kind of age, your experience is how, there will be a different interpretation."

 

"Big fish," the first draft of the screenplay written by Liang Xuan. According to Liang Xuan and Zhang Chun's argument,

"Big fish," the first draft of the screenplay written by Liang Xuan. According to Liang Xuan and Zhang Chun's argument, the light to give the team a great freedom. And Yi Qiao also said that including the light boss Wang Changtian, including the role of light is repeatedly involved in the script of the discussion. They believe their initial investment judgment, we think these things are strange, but very Chinese, we can not do the real thing."

Light investment across the other side of the studio, is not "big fish," the film. It is worth mentioning that the "king return" fame, the light quickly also invested in the film director Tian Xiaopeng company, with 20 million yuan investment accounted for more than 20%. In October 2015, light media animation group announced the establishment of "color film house" -- they obviously care about "big fish," Begonia success, but also not only care about this animated film.

"I don't think the" return "success is the success of the entire market, it is the success of Tian Xiaopeng, that is the" Saint "success, for other people, but I think what? The crisis is even bigger, the first people's appreciation level is higher, the standard is higher...... Second is also easy to bring the illusion, not every film can be nine hundred million...... Say "big fish" today can catch "Mahatma" this bar, if not then, that "Mahatma" may be a special case, that for the audience may form a kind of psychology, is the domestic film or not...... That I think for the entire industry is a fatal blow, is that the audience does not care about you, do not look forward to you. I think the most important is that the next two or three years need to have such a high film, can be a year to pick up, at least a part, but I think there is not easy." Yi Qiao told "curiosity daily" said.

That's a fair statement. However, the "big fish" at least two problems, one is called "domestic film or not", and the animation industry is mature or not may not have much relationship. It raises the controversy that has nothing to do with industry, but about the people who tell stories about the world, and what it is about human nature.

Another problem is almost concentrated in the embarrassing situation of the Chinese film itself: this word of mouth and even the story itself is highly controversial, but the top of the box office of the film, in the end is not considered a catch it?